When considering your brand’s content, it tends to all boil down to one thing: relevancy. The sole purpose of any company producing content is to provide your customers and consumers with vital information that accomplishes their goal, to get a job done. Your company needs to become the
most trusted and reliable source of information about your industry. Every social media post, blog, download, eBook, or whitepaper should be educational, entertaining, and most importantly, shareable. There’s simply too much information available to a consumer to go about it any other way.