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Best Practices for Grouping Keywords in AdWords


Work to Improve Quality Score

Relevance Between Ads and Keywords

Organize Ad Groups by Theme

Improve Your Keyword Grouping in AdWords

Your company’s success with AdWords is completely dependent on if your team takes the time to plan and organize your keywords. Like any task that has multiple pieces, organization is extremely helpful in knowing what works and what doesn’t. If you’re not tracking your results, there will be ROI lost.


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